Hiring focus groups can be a divisive process for a franchise, but everybody in the organization should be receptive to criticism.
As premium ticket inventory has expanded over the last 20 years, so has the ability to kill demand for it.
A key takeaway from this story about an NBA season-ticket holder: Speed matters in sports service recovery.
When considering customized VIP experiences, franchises need to determine whether it can actually harm the resale value if the ticket holder cannot attend.
In today’s competitive ticket sales world, Parametric is developing ways to improve the premium experience.